Bandujo

Last semester I got the opportunity to pitch my groups idea to Bandujo in New York City. Before pitching to this agency though, I did my research and even watched them on the show "The Pitch". While I did my research on this company, I came across most of their ads and i was very impressed with all of them. They were simple yet got conveyed the message instantly. Also, they have worked with a lot of big name companies such as J.P Morgan, The New York City Department of Health to WisdomTree Investments, the New York Conservatory for Dramatic Arts to Children’s Specialized Hospital.
While reading about this agency I saw that they like to use every possible form of media in their ads. I personally found that interesting since most people like to stick to 1-2 different forms. Also on their website http://bandujo.wordpress.com/ where they have their work listed. All of which is different yet still conveying the message. 

How effect is branding?

Everyday we see branding, whether its in places we never thought it would exist or in places where you expect it, branding is always there. The truth is brands aren't just known as being a shoe brand or a cleaning brand. Each brand promotes some type of identity and because of that it causes the brand to exceed in that specific category. Lululemon is known for those who want a fit lifestyle while lysol is known for those who like to kill germs. By branding, more customers can connect to that product and know even though there are many other types of products that establish the same thing, they are drawn to that one. Without branding, companies wouldn't be able to build their products to be as successful as they hope for it to be.

Also, by branding, companies can build a reputation that way. Whether these brands have a great reputation or none at all, these companies can continue to build that or start to build one through branding. Overall, branding is an important aspect for every company to do in order to succeed to continue to succeed. Without branding, these companies may not reach their full potential.