Racial Stereotypes

Stereotyping is something that is done on an everyday basis. There are times where we don't even notice it since we experience stereotypes on a daily basis. I feel that it is right to stereotype in advertisements since people are more likely to respond it in and it will catch their attention. If things were always very general, it would make it hard to have your product stand out. However, I feel if they are stereotyping in a negative way than that is not okay. People would not respond to the negative ad in a good way and also your product will than be associated with a negative stereotype.
Racism in advertising is not very prominent these days. These companies know that if they are racist in anyways that it could affect their company and they could potentially fail because of this.
Advertisers do have ethical responsibilities because if they do something that is unethical the consumers may react in a negative way, or their ad may not be published. Advertisers do have to make their ads ethically correct and not racist in order to have a strong connection and good outcome.

A good example of this is Nike, they use different athletes to promote their brand whether the person is fat, skinny, tall, short, muscular, thin, black or white, they still have these athletes promote their brand because in the end someone who plays that sport may say "Since Serena Williams wears Nike than I will wear Nike."