Nostalgia can have its advantages and disadvantages. Some advantages are for those who experience the Michelin man as a child got to experience it again at an older age and could share that experience with their children if they have any. Also, it could bring back memories from their childhood and could even attract them into buying their product because they have that connection with a product icon. However, some disadvantages could be if you were scared of the icon or just did not like the icon as a kid, seeing it disappear was probably a positive thing for and having it return could make you uneasy again. Also, it could prevent you from buying that product because you hate the icon and therefore you will try to stay away from that product as long as you possibly can.
There are some brands and products that this could be unsuccessful since most companies these days use trends to sell their products and as soon as that trend goes out of style there is no point in bringing it back and if they did it could backfire since people wouldn't understand it. One example of this is the pistachio commercial having a pistachio doing the gangnam style. That is one commercial that could not ever witness nostalgia since this trend will most likely never come back or at least we hope it will not come back.
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